Google will pause Ads groups that have not seen impressions in the past 13 months as it attempts to improve budget efficiency for advertisers. The rollout, which will push many search marketers to ...

A recently introduced privacy bill in California would “unreasonably impede” some forms of location-based advertising, major ad industry groups said this week in a letter to state lawmakers. The bill ...

Ginny Marvin, Google's Ads Liaison, said if you put similar keywords in separate ad groups that can essentially make both eligible to be considered for auction selection. It would essentially remove ...

“The inquiries include the agency’s previously reported investigation of Media Matters…At least a dozen other organizations received such letters, three of the people said. The groups include ...

The newspaper told Common Cause, an advocacy group, that it was pulling its special ad, which would have covered the front and back pages of some Tuesday editions. By Julie Creswell An advertisement ...

Google Ads will automatically start pausing ad groups with low activity. From March 11, ads groups created at least 13 months ago and have not had impressions in the past 13 months will be paused to ...

Google Ads announced it will automatically pause inactive ad groups. Google will pause ad groups created at least 13 months ago and have not had impressions in the past 13 months. Google said this ...