Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critica ...

Side by side of Toby Byrne and the A+E Networks logo (Photo Credit: A+E Networks) A+E Networks will be experiencing a major shakeup in its advertising division in the new year. Starting in February ...

Ad networks face a broad range of challenges in 2025 as they grapple with privacy concerns, regulatory issues and a $50 billion (€47.5bn) ad fraud threat. But the opportunities presented by new ...

Since 2020, brands have made commitments to diversity, equity and inclusion (DEI) in their ad campaigns and spending. In response, a number of ad networks have cropped up that specialize in connecting ...

Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it ...

This was the question posed by Rob Beeler at t his year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more ...

Google has finalized the minimum audience size to which advertisers could remarket, reducing the number to 100 active users across all networks and audience types.

United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a media network now. Before takeoff on the 7:50 p.m. overnight Saturday flight from Newark ...

CHICAGO - APRIL 7: A man looks toward window mannequins as he walks past an H&M clothing store April 7, 2005 in downtown Chicago, Illinois. Europe's largest fashion retailer, Sweden's Hennes & Mauritz ...

SEO, PPC & AIO Guides » Display Advertising Guide » Placing Ads On Your Site » What Ad Networks Want Chat with SearchBot It’s not exactly the plot of a Rom-Com, but what ad networks want is to make ...

According to a new report, mobile ad networks are able to track user behavior on iOS through the Open Device Identification Number (ODIN) to more effectively target ads. CNET contributor Don Reisinger ...

Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks. Authorized Buyers replaces Ad Networks in ...