Analysing the use of generative AI in car design – some in the industry say it can't be ignored, while others think it ...

Artificial intelligence is no longer confined to screens and smart speakers. It is starting to steer, brake, and even redesign the vehicles people drive every day. The industry’s new buzzword for this ...

AI tools have already found their way into the modern workplace, handling everything from spreadsheets to sketches and even edging into creative professions like automotive design. Mercedes-Benz is ...

Update: While we’re still waiting to hear from Vittori, Pininfarina has already responded to our questions and, much to our surprise, confirmed that Artificial Intelligence was indeed part of the ...

A hotly debated topic among car snobs across the globe is which sports car has the most timeless and recognizable silhouette ever designed? Ask 100 different people, and you will get 100 different ...

The DNA of automotive design is shifting. For decades, the field has celebrated perfect surfaces and meticulously calibrated controls. Designers worked to anticipate the highest priority use cases, ...

The LA Auto Show is back – and this year, artificial intelligence is taking the driver’s seat. Recently, I met up with some folks to get a sneak peek at what’s coming to the show floor. We were at ...

The path to AI success starts with a single, well-chosen use case: one that is bold enough to inspire, urgent enough to ...