A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.
MarTech on MSN
December 2025 HubSpot updates: Smarter segmentation, tighter AI control, less CRM busywork
December’s HubSpot updates were all about making day-to-day work in HubSpot a little smoother. Here’s what stood out to us. The post December 2025 HubSpot updates: Smarter segmentation, tighter AI ...
When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...
MarTech on MSN
A practical framework for AI disclosure in marketing
How context, consequence and audience impact should guide when AI disclosure actually matters — and when it doesn’t. The post ...
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