Forbes contributors publish independent expert analyses and insights. I write about the economics of AI. The AI boom has been defined by unprecedented innovation across nearly every sector. From ...

As AI-powered SEO platforms evolve, they’re rewriting the economics of search engine optimization. This transformation threatens to upend the traditional agency model in three ways: Yet, this ...

Wylie Wong is a freelance journalist who specializes in business, technology and sports. He is a regular contributor to the CDW family of technology magazines. Two days before Hurricane Helene slammed ...

ON THE day of Donald Trump’s inauguration as president, DeepSeek, a Chinese company, released a world-class large language model (LLM). It was a wake-up call, observed Mr Trump. Mark Warner, ...

Federated learning makes it possible for agency employees to collaborate on advanced artificial intelligence models without compromising data control or operational security. The process serves as a ...

The General Services Administration (GSA) Headquarters building. (SAUL LOEB/AFP via Getty Images) The General Services Administration will roll out a new governmentwide tool Thursday that gives ...

In today’s content economy, speed isn’t just a luxury, it’s the cost of entry. Brands are under pressure to produce more assets, for more platforms, in less time and with fewer resources. It’s a ...

The advertising industry has entered a new phase, increasingly dictated by private equity (PE) firms. Once the domain of holding companies and independent ownership, agencies are now valuable ...

Small and medium-sized businesses (SMBs) aren't just the backbone of the economy, they're also one of the biggest opportunities for marketing agencies today. There are millions of SMBs worldwide. In ...

Many brands are re-evaluating their relationships with agencies. In a 2024 report, 40% of companies surveyed said they were likely to switch from their primary agency in the next six months. Although ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...