Everyone focused on the cloud. The real marketing story is the ad business, and it signals where your budget is headed.

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

Amazon is shutting down Freevee, its free ad-supported streaming television (FAST) service, as it heightens focus on selling ads on its Prime Video subscription service. Amazon, which has owned IMDb ...

amazon kindle with ads, kindle special offers, kindle with ads Amazon sells Special Offers Editions or Amazon Kindle with Ads to subsidize the initial purchase and save customers around $20. Many ...

Rufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. That’s according to a changelog published by Amazon this week (first spotted by AdWeek), which states that sponsored ...

Amazon made its debut Upfronts pitch to advertisers, putting it on stage with major media networks after presenting at the digital-focused Newfronts in years past. Advertising is one of Amazon's ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

Amazon wants to break down the barriers between watching TV and driving to the mall. The streaming giant on Tuesday unveiled a new suite of interactive ad formats it is making available for sponsors ...

In the world of Amazon advertising, every dollar counts. The right strategies can turn your ad spend into a powerful engine that fuels growth, drives sales and amplifies your brand visibility. Even so ...

Cloud computing is the main story for Amazon's Q2 earnings, but there are also a bunch of smaller stories that can drive ...

Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent it. Amazon advertising operates within its own closed ecosystem, making ad ...