Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can ...

Amazon Echo Show owners are reporting an uptick in advertisements on their smart displays. The smart displays have also started showing ads for Alexa+, the new generative AI version of Amazon’s Alexa ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

At Amazon Ads, many moving parts work harmoniously behind the scenes to create a seamless operation. Key to the effectiveness of advertising on Amazon and beyond the Amazon store are the Amazon Ads ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads introduced AI creative studio and Audio generator, two new generative AI tools designed to lower creative barriers and ...

Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search formats remain the core of Amazon’s ad offering, but the company has achieved ...