Interacting with email could be noticeably different within a few months. Google's Gmail team on Tuesday launched a Developer Preview of Accelerated Mobile Pages (AMP) for email to enable senders to ...

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Three years later, ...

Google is moving ahead with a plan to add interactive elements to email messages. The company’s new “AMP for Email” spec allows for things like buttons, check boxes, and image carousels within the ...

Marketers can look toward some potential changes that will help AMP for Email gain momentum. When it was officially launched in 2019 by Google, AMP for Email promised to bring standards-based ...

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On February 13, Google announced AMP for Email, an attempt to introduce some of the elements of its Accelerated Mobile Pages specification into email, putting the company’s high-performance web ...

AMP technology enables to add dynamic content to previously static flat email pages, and lets recipients react to it right in the message. Accelerated mobile page (AMP) technology is what going to ...

At OptIn '19 this week, a panel shared interesting examples of how brands can use Google's AMP for Email to improve customer's experiences. I used email before HTML was invented. This was back in ...

Google is bringing Accelerated Mobile Pages (AMP) to Gmail, making it possible to update a meeting invitation, get updated flight information and fill out forms and questionnaires, among other tasks, ...

Google just announced a plan to “modernize” email with its Accelerated Mobile Pages platform, allowing “engaging, interactive, and actionable email experiences.” Does that sound like a terrible idea ...