Direct mail achieved a 4.4% response rate, compared to email’s 0.12%. Digital display advertising performed even worse. The ...

Welcome to the very first episode of the brand new series, 5 Minute Mail. In it, Senior Editor Toni McQuilken and Printing ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

Restaurants are facing increasing costs in every facet of business, from labor and supply chain to technology and necessary remodels. These increased costs are putting even more pressure on marketing ...

Ashley is the Marketing Director of Mailing.com, which supports the direct marketing programs for many popular U.S. brands. Not yet. However, if we don't take advantage of the data and digital ...

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today announced the launch of the company’s flagship product, delivering the marketing industry’s first-ever ...

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...

As the direct marketing community remembers industry pioneer Lester Wunderman following his recent passing, it's timely to note how direct marketing, and direct mail especially, continue to drive new ...