Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...

Digital Turbine has unveiled the results of its App Install Marketing Survey, which asked respondents 28 questions regarding their strategies and resulting user acquisition. Over 140 companies ...

Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach. Meta is expanding Reels ads to Instagram, previously exclusive to ...

Microsoft Copilot, the company’s recently launched AI chatbot built with OpenAI technologies, does not yet appear to be siphoning users away from OpenAI’s own ChatGPT, according to a new analysis of ...