“Before today, the only way for marketers to deliver native via a major DSP was to use non-scalable manual integrations that required a ton of time and legwork. Sharethrough's standards based ...

In my previous instapost I mused: I'm now thinking that AppNexus has been committed to the supply side (an SSP- platform licensee and are using a "cloud infrastructure" - - to aggregate all that ...

Content discovery platform Taboola on Wednesday announced a native advertising real-time bidding (RTB) integration with AppNexus that will enable the ad-tech firm’s clients to buy premium placements ...

Inaugural AppNexus Apps providers include behavioral and contextual data leaders Brilig, eXelate, Lotame, Proximic, uKnow and TARGUSinfo, a Neustar company, as well as privacy enablement vendors ...

AppNexus last week announced that it had hired a chief economist, Gabriel Weintraub, to help the company improve its RTB offering. Weintraub actually officially started in the newly created role in ...

An AppNexus "backdoor-entry" into Looksmart is THE next deal "merge" and with a "controlling stake", this would then see the genius behind RTB (and the disruption it brings) Brian O'Keeley, get to ...

AppNexus is poised to bring down the curtain on its Summarize Summit in London this week, with the ad tech outfit rounding off the week of announcements with the announcement that it has expanded its ...

NEW YORK, Nov. 6, 2017 /PRNewswire/ -- AppNexus, the world's leading independent advertising technology company, today announced the launch of the AppNexus Programmable Platform (APP), the industry's ...