The best Apple ads of 2025 run the gamut from emotional tributes and playful satire to a crazy "Severance" promo in NYC.

Apple has promoted the vapor chamber of the A19 Pro in the iPhone 17 Pro in a new ad involving a runner supercharged by a drop of water. The A19 Pro is the first iPhone chip to take advantage of vapor ...

Intel introduced its latest processors at CES 2026, debuting the "Panther Lake" Intel Core Ultra Series 3. The chips are the ...

Apple’s new M5 chip features a next-generation 10-core GPU architecture that adds a Neural Accelerator in each core, similar to what we saw with the A19 chip in iPhone 17. Apple says this enables ...

Apple’s latest processor is making its debut in the 2025 MacBook Pro 14 laptop, the latest iPad Pro, and an updated Apple Vision Pro headset. Compared with the previous-gen Apple M4 chip, the new ...

Apple CEO Tim Cook speaks at an Apple event on the campus of Apple’s headquarters in Cupertino, Calif., on Sept. 7, 2022. GlobalFoundries has had a chip manufacturing agreement with Apple for many ...

There's no doubt that TSMC's 2nm process, known as N2, is attracting major customers for the Taiwan-based manufacturer. Apple was reportedly first in line, placing orders for the A20 and A20 Pro chips ...

A17 Pro will be an upgrade over the current A15 Bionic in the 2022 Apple TV model. And N1 will be the first time Apple uses its in-house wireless chip for an Apple TV’s Wi-Fi, Bluetooth, and Thread ...

At a discounted price of $299, down from the standard retail price of $349, the Apple iPad comes with 128GB of storage, an 11 ...

Forbes contributors publish independent expert analyses and insights. Anshel Sag is an industry analyst covering XR, 5G, mobile and PCs. Apple has made it a bit of a tradition to refresh its PCs in ...

Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max ...

On Saturday, Bloomberg's Mark Gurman said that Johny Srouji, Apple's senior vice president of hardware technologies, told CEO Tim Cook he is "seriously considering" leaving the company in the near ...