Have you ever seen the Effen Vodka application? You shake your iPhone to activate the GPS, and wherever you point the phone, an augmented reality view displays pops up with the nearest bars featuring ...

A new report from Opera shows that in-application ads generate an average 1.53 percent click-through rate compared to mobile Web ads with a 1.12 percent click-through rate, pointing to the growing ...

In late June, Facebook made significant changes to its mobile advertising offering by simplifying its Mobile App Install ad workflow. Advertisers can now link their app to Facebook by simply entering ...

The competition for advertising on mobile applications is in full swing, with Twitter Inc., Facebook Inc. and Google Inc. ramping up efforts. Twitter said last week it will offer ads across the mobile ...