Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Successful commerce revolves around competitiveness, so if ...

Making smart marketing decisions is important if you want to grow your business, and a good competitor analysis tool can give you the information you need to understand what your competitors are doing ...

Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw ...

How to Improve SEO? 15 Experts’ Recommendations How to Perform an SEO Competitor Analysis Imagine swinging your sword blindfolded. You’re battling someone but don’t know who or what. An SEO competitor ...

In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it comes to online visibility and local SEO, competitor analysis isn’t ...

Staying aware of your competition is smart—but when your strategy starts revolving around their every move, it’s easy to lose sight of your own goals. Focusing too heavily on competitors can shift ...

Prior to launching any PPC campaign, you must benchmark your competitors. This vital step will help you identify strategic best practices and set your account apart – which can improve performance ...

"We don't have any competitors." It's a line I hear often from clients, and it always gives me pause. It's technically possible that your brand has carved out a niche so specific — say, a dating app ...

Pricing has become one of the most critical levers for increasing sales, protecting margins and staying relevant. Data-driven, adaptable strategies can turn pricing into a key driver of sustainable ...

Program managers hear the most valuable competitive intelligence about budgets, priorities and unmet needs. You just need to train them to recognize the value of those conversations, writes Nic ...

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...