Anna Crowe is Founder and CEO of Crowe PR, a national PR agency, as well as an Amazon best-selling author, speaker and marketing professor. A marketing funnel, a model used to chart customers' path ...

So, what starts as “let’s understand if people have heard of us” will depressingly and inevitably become “we need to raise ...

For PPC marketers judged on generating a return on advertising spend, it’s tempting to focus on bottom-of-the-funnel tactics to generate last-interaction conversions. However, upper funnel advertising ...

When you picture the sales funnel -- awareness taking up the widest part, narrowing through interest and decision, finally ending in action -- where do you think influencer marketing fits in? Many ...

NEW YORK -- Automotive marketers have been slow to recognize that Internet shopping has shot the traditional "purchase funnel" full of holes. "Until recently, the auto business and consumer package ...

In this episode, we dive into the evolving landscape of media strategy, with a special focus on brands with modest- to mid-tier budgets ($5-$50MM). Many of these brands mistakenly believe that their ...

Here are ideas for how to implement PR tactics into each stage of the sales funnel — top, middle and bottom. Make sure your company has active social media accounts that correspond to where your ideal ...

Digital marketing continues to change the way clients find and interact with law firms. Advertising where prospects or future clients might see you is a great start – but you’ll need a more ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...