Move over ABM; revenue marketing is the new buzzword taking over B2B as marketers are increasingly pushed to prove ROI. To investigate the state of revenue marketing maturity in B2B, The Pedowtiz ...
Account-based marketing (ABM) is an overrated discipline as now practiced. A stunning 87% of ABM leaders say their current strategy misses the mark, according to State Of Marketing Maturity, a study ...
ABM platform Terminus has acquired the B2B analytics and attribution provider BrightFunnel for an undisclosed sum. Terminus said it had been looking for a vendor that would allow it to measure ...
Hosted on MSN
Why B2B CMOs are frustrated with ABM platforms
Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into a ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results