B2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to ...

Marketing Content - Some 47% of B2B marketers plan to increase their use of original research and data-driven thought ...

In B2B, the brands that win are those that think beyond campaigns and focus on connection. Because when your content consistently speaks to the challenges, aspirations and realities of your audience, ...

B2B buyers want more interactive content to help them make their buying decisions, and companies such as Lenovo and Lattice Engines are leveraging formats such as assessments, quizzes and video to ...

Social isn’t a dumping ground for webinars and white papers. Here’s how B2B brands should rethink how they show up. The post ...

Organizations go about content marketing the wrong way - then they throw it under the bus. To be fair, the B2B content attention problem is real. Grab your drink of choice, and let's reframe this ...

If you're a marketer in a B2B business, you know that maintaining a well-planned, high-quality content pipeline is difficult even at the best of times. Now, the COVID-19 pandemic has left many B2B ...

According to research, B2B decision-makers read an average of 13 pieces of content before buying. Your content is what can make or break their decision to go forward with your firm. But let’s face it, ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Thought leadership content is often thought of in the context of individuals or company leadership (representative image/ iStock) With a ‘learn-it-all’ culture being in the corporate limelight, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Business-to-business (B2B) marketing content is different from business-to-consumer (B2C) ...