Business-to-customer marketing refers to the tactics and best practices used to promote products and services among consumers. B2B & B2C markets are entirely different in many ways depending on the ...

John Mueller of Google was asked if Google Search understand the difference between B2B and B2C web sites? John responded that no, not really, he said "we don't have a direct understanding of the ...

Why is redesigning your website so important? Trends change frequently. If you aren’t updating your business to consumer (B2C) website at least a couple times a year, its aesthetics and features ...

Many B2B websites are stuck in the past, functioning an online brochure rather than a member of the business development team—engaging prospects throughout the sales cycle. Though the sales cycles ...

Your prospective customers think so, too. In a world where attention spans are shrinking, even a one-second delay can lead to lost visitors, lower rankings, and missed revenue opportunities. Research ...