Search engine optimization (SEO) is the cornerstone of ecommerce. If you’re an online seller, you can’t grow your base of loyal customers if you’re stuck on page 6 in search results. A lot of studies ...

Search engine optimization (SEO) is based on a set of foundational ideas, strategies, and technical processes that have evolved over time. Although those may be old hat for longtime practitioners, ...

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

Joining the digital marketing world as a junior-level SEO specialist is a massive undertaking. There’s a lot to learn, and it will take years of experience to get it all down. But if you understand a ...

Every small business should have a basic knowledge of search engine optimization. In fact, you should almost be exhausted by the term “SEO” at this point, as you’ve been undoubtedly told time and time ...

The Internet offers brands an unprecedented way to reach their customers across borders, but reaching different populations requires an understanding of what people want and then producing content to ...

John Mueller of Google posted a set of posts on Twitter the other day that deserve to be highlighted around the concept of basic SEO and if that makes it easy or not. In short, just because some SEO ...

Let's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed. The travel industry pioneers – Hotwire, Priceline, ...

Some critical questions are being fielded by digital marketing agencies today regarding video and search engine optimization (SEO). For example, is SEO necessary when creating a video? And, if so, why ...

Blogger conferences have been a great resource for me as an entrepreneur. In July, New York City was host to two huge blogger events, BlogHer and Blogger Bash, where more than 5,000 bloggers gathered ...