Sports logos tend to be among the most divisive, and the new Paris Basketball logo is following that trend. Some are dunking on the design, suggesting that using the Eiffel Tower is a little too ...

The Knicks won the title with five-out spacing and a rotation full of ball-handlers. Atlanta has the pieces to copy one of those, and not yet the other. From sleek uniforms to a gray-furred makeover, ...

Forbes contributors publish independent expert analyses and insights. Nick Crain is an NBA reporter covering the OKC Thunder for Forbes. Over the past several years, Oklahoma City Thunder star Shai ...

"Nobody else deserves to be the logo." Prime Video has revealed an official trailer for a documentary film titled Jerry West: The Logo, a vibrant sports history look back at the iconic player who is ...

For the first time since 1989, the USA men's and women's basketball teams will sport a new logo. Seen to the left, the logo, unveiled for the 20th anniversary of the 1992 Dream Team, will be worn by ...

MINNEAPOLIS-- The NCAA and the Minneapolis Final Four Local Organizing Committee (MLOC), along with Minnesota Governor Mark Dayton and University of Minnesota Men’s Basketball Head Coach Richard ...

In honor of the NBA's 75th Anniversary Season, Shaun Powell sits down with the artist of the league's iconic logo design. Shaun Powell The NBA’s logo was designed by Alan Siegel in 1969. Jerry West ...

The Atlanta Hawks announced Monday that the team is adopting an updated version of the classic Pac-Man logo as it's primary logo, while also rebranding itself as the Atlanta Hawks Basketball Club. The ...

Nike Basketball has just revealed Caitlin Clark’s signature logo, sharing info about their partnership A Caitlin Clark logo collection is dropping this season and will feature a wide variety of ...

The best NBA logos are known around the world, even among people who don't follow US basketball. From the Chicago Bulls' angry bull to the Golden State Warriors' leaping bridge, these identities are ...