BMC, a leader in IT software solutions for the digital enterprise, announced an expanded Big Data strategy to automate, accelerate and secure enterprise-class Hadoop® environments, enabling ...

A resilient data strategy must treat unstructured content not as archival noise but as a primary input into the enterprise ...

In this special guest feature, Piyush Jain, Founder and CEO of Simpalm, discusses the many ways in which Big Data has positively influenced the manufacturing industry. Simpalm is a mobile app ...

Big data technology is transforming nearly every industry by providing actionable business information. Because of its effectiveness, even business leaders who are generally slow to adopt new ...

Across nearly every industry, more decisions are being driven by data. In 2022, McKinsey predicted that nearly all employees would leverage data to support their work by 2025, a prediction that seems ...

Let’s be honest—today’s businesses are drowning in data but starving for actionable insights. Having navigated the complexities of marketing analytics, I’ve seen firsthand how organizations struggle ...

Under whose jurisdiction is big data strategy and usage: the chief information officer, or the chief marketing officer? Whereas the chief marketing officer oversees business aspects that can become ...