Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

With a title like that, I suppose this article better be a homerun. The average marketer spends between 60 and 90 minutes crafting a 500-word blog post. That’s a lot of time spent on just one ...

Another example of generative AI writing tools hitting the mainstream. The new plug-in can also edit the tone of text, letting users choose between styles like ‘provocative’ and ‘formal.’ Another ...