It's not the first time the company have made an embarrassing blunder when it comes to making its products 'gender specific' BIC has come under fire from customers for flogging “sexist” pink lighters ...

Bic has been forced to discontinue a pink lighter after it was called out for sexism. The product in question - known as Miss Bic Flex - is a pink lighter which features a picture of a candle on its ...

The line has been newly refreshed with designs inspired by the red, white and blue and featuring all-American phrases. BIC Lighters reintroduces its Special Edition Americana Series with modern and ...

BIC has come under fire from customers for flogging "sexist" pink lighters apparently designed for women to light candles. The Miss Bic Flex, which comes in pink packaging and features an image of a ...