Forbes

Moving To Blue Ocean Strategy: A Five-Step Process To Make The Shift

In 2005, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, a book by Professors W. Chan Kim and Rénee Mauborgne, launched a revolution ...
Harvard Business Review

Blue Ocean Strategy

Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...
Harvard Business Review

What Is Blue Ocean Strategy — and Where Does It Go Wrong?

Hint: remember to include your non-customers in your market research. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, ...
Forbes

W. Chan Kim And Renée Mauborgne: How To Shift From A Red To A Blue Ocean

I spoke to W. Chan Kim and Renée Mauborgne, authors of the new book BLUE OCEAN SHIFT – Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth, about why they decided to write the ...