Sol, Brita, Amtrak—which brand is going to try to rot our brains next? A few months ago, I was scrolling through TikTok when ...

Brain Rot is a weird trend among younger generations where they make very weirdly edited images and videos that often make no sense. One TikToker printed off his favorites and took them to a store ...

The short-form videos we gobble up every time we log onto Instagram, TikTok or Facebook might be making us dumber.

"Brain rot" refers to mindless, often absurd online content popular with kids and tweens, especially on TikTok and Roblox. A viral subgenre called "Italian brain rot" features surreal AI characters ...

Doomscrolling has taken over our screen time, and neuroscience shows it’s harming the brain. But Gen Z is working to take back their brains—without abandoning the digital world entirely. Qi Lang, ...

"Brainrot" is what many people call the chaotic, fast-moving memes, sounds and catchphrases that spread across TikTok, Roblox ...

A recent meta-analysis concerning short-form video, mental health, and attention spawned a lot of tech panic. Did critics even read the study?

new video loaded: MrBeast Says YouTube’s Content Has Less ‘Brain Rot’ Than TikTok transcript “Jonathan Haidt — I don’t know if you know Jonathan — he’s written a book. He says that kids shouldn’t have ...

As of 2025, there are 1.12 billion monthly active users on TikTok. And around the world, users spend an average of 95 minutes per day scrolling through the app. While the platform might be a great ...