Make the most of your Amazon Brand Registry membership. Learn how to use brand-specific and Amazon-wide data from Amazon Brand Analytics to your advantage. For the last few years, Amazon has been ...

At Inspire Brands, the Commercial Services team plays an integral role in how guests recognize and interact with brands across four key areas: demand generation, digital guest experience, insights and ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. 2025 was the year of excitement, enthusiasm and expectation around AI, with most marketers ...

SEATTLE--(BUSINESS WIRE)--Stackline, the leader in full-funnel connected commerce, is excited to announce the launch of Shopper Analytics. This cutting-edge platform enables brands and manufacturers ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here BlueOcean, provider of a platform for analyzing brand sentiment, today announced plans to release an ...

We have witnessed tremendous innovation in marketing technology (martech) tools and solutions in the past decade. The trends and pain points addressed resulted primarily with tools to measure ...

If you have 10,000 fans on Facebook but all you know about them is that they appear to like your brand, you might be in trouble. Extracting data from your social media efforts and analysing it helps ...

NEW YORK--(BUSINESS WIRE)--GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced a partnership with Qualtrics, the leader and creator of the ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. "I don't know half of you half as well as I should like; and I ...

The right influencer can strengthen a brand and improve the quality of engagement — but the key is finding the right one for your brand. When you were young, you likely had a movie or TV star that you ...