Founder-led PR transforms brands by putting real people at the centre, building trust and authenticity that no marketing ...

Now, AI has disrupted the whole process. Today, brand consultants feed AI vast datasets, social listening signals, customer ...

When done right, clarity can become a competitive edge, building trust, boosting engagement and ultimately driving growth.

Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on ...

Strategic branding goes beyond aesthetics; it encompasses thoughtful planning, consistent execution, and a deep understanding ...

Digital Silk, a digital agency focused on creating brand strategies, custom websites, and digital marketing campaigns, is examining four key signals indicating that corporate branding strategy is ...

Leaders who thrive communicate more frequently and transparently, in a more personal way, with more stakeholders than business as usual. The Fast Company Executive Board is a private, fee-based ...

On November 20, Meituan launched its World Cup campaign with a video starring Chinese A-list actress and the brand’s ambassador Yang Mi. The video, featuring Meituan’s new concept of 'Everything Comes ...

Combining these tools leverages respective strengths while overcoming potential weaknesses. For centuries, businesses have used different methods of communication to connect with potential customers.

Managing brand and reputation in this new AI-driven world is no longer “business as usual,” it’s a profound recalibration of how information is discovered and consumed. Earned media is king again, but ...

Investing in a strategic digital approach ensures that a website remains a powerful business asset rather than just an online ...

Annie Heckenberger joined Digitas Health LifeBrands as vice president, group director, brand communications strategy. Heckenberger will lead and develop social media and content through earned and ...