Brand and performance marketing objectives are often treated as competing priorities. Brand builds long-term awareness, ...

This evolution marks a shift in the role of marketing teams. Instead of managing workflows, they’re designing strategies.

Tom Treanor is the CMO for Snipp Interactive, a leading Consumer Promotions, Shopper Marketing, Receipt Scan and Loyalty solutions provider. As inflation pulls at the seams of the average American’s ...

Story-driven communication, marketers say, allows brands to articulate purpose, values, and product relevance more clearly, ...

Kokni replaces Richard Teyssier, who has decided to leave Puma to pursue other opportunities after 14 years with the company.

In recent years, we have witnessed the rise of creative collaborations between brands from various industries resulting in unique and innovative products. This is where two or more brands collaborate ...

In addition to brand strategy services and conversion copywriting, KPCopy also provides a range of other marketing solutions. These include social media management, content marketing, and search ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

Here are Insider's 2024 rising stars of brand marketing. They commanded new tech to reach Gen Z and led campaigns that helped their companies soar. They come from established companies like General ...

An obsession with prestige can obscure the declining value of traditional media. Travel brands need to re-evaluate their comms and marketing strategies. Colin Nagy is a marketing strategist and writes ...

Highlighting manufacturing strength, customization capabilities, and global supply for event-driven branding CALIFORNIA, CA, UNITED STATES, January 6, 2026 /EINPresswire.com/ — In an era where ...

Discover why brand marketing is making a comeback in the SEO space and how it can yield better results for your digital presence. If you’ve been paying attention to the chatter in the SEO space ...