The ESSENCE Festival of Culture is not just a celebration of culture and music; it’s also a bustling marketplace where entrepreneurs converge to showcase their brands and products. The event presents ...

Your logo doesn’t matter if no one remembers your name. The fitness industry is overflowing with copy-paste brands with the same slogans, same colors, and same promises. Standing out isn’t about being ...

Check out these branding tips for business owners to connect with Generation Z and millennial consumers.

In the world of fashion today, the recycling of styles in different colors and materials has left the world hungry for more. Many times, people have to decide whether fast fashion that is more ...

Building a powerful brand is necessary for financial advisors who want to differentiate themselves and boost their chance of attracting and retaining clients. Think of branding as the feeling that ...

Personal branding has become a critical tool for leaders, not only for personal gain but also for their businesses. After all, the image of a leader is naturally linked to the brand they represent.

In today’s digital world, succeeding as an entrepreneur means building a visible, impactful social brand. A personal brand is defined as attaching monetary value to a person as opposed to a business, ...

Photo credit: Shutterstock.com / IKO-studio. The allure of the fashion industry beckons to many, with the dream of seeing your designs come to life on the runway. However, translating that dream into ...

When you’re building a personal brand, it can be challenging to keep your message concise. How can you make your message clear for the consumers you’re going after? Branding expert, and owner of Image ...

In my last Newsweek Expert Forum article, "The News Media's Credibility Is at an All-time Low: Why Businesses Should Care," I talked about how companies have used public relations to build their ...