MACAO, July 8, 2023 /PRNewswire/ -- The 2023 World Cities Branding Conference opened at the MGM Cotai in Macao, China, on July 3. Government officials, industry experts and guest speakers across the ...

In the Group of Five, American Athletic Conference commissioner Tim Pernetti has made the conference stand out on a national level, heightening the brand recognition for the Tulane Green Wave ...

If ever there was a time for the Big 12 Conference to consider changing its name, that time is now. Two founding members (Oklahoma and Texas) are departing for the SEC, four new members (BYU, ...

- 10 May 2024 - The 2024 World Brand Moganshan Conference (WBS) kicked off on May 10 in the picturesque town of Moganshan, located in Deqing County, eastern China's Zhejiang Province, as the country ...

Brand measurement has long been one of marketing’s most persistent challenges. While performance marketing has benefited from increasingly precise tools and attribution models, brand marketing remains ...

BEIJING, China, Nov. 18, 2024 /PRNewswire/ -- The 2024 World Cities Branding Conference, with the theme "City is eternal creation", concluded on November 1 at the MGM COTAI. Representatives from ...