Is your account ready for Google AI Max? A pre-test checklist

AI Max can unlock incremental conversions – or drain budget fast. Validate tracking, bidding, and broad match readiness ...
2UrbanGirls on MSNOpinion

Are broad match keywords taking over PPC in 2026?

A B2B SaaS founder pauses broad match and finally starts closing higher-quality deals. An e-commerce brand leans into broad ...
Searchenginejournal.com

PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews

In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced ...
Reuters

A History of Generative Engine Optimization (GEO)

NEW YORK, NY, November 6, 2025 (EZ Newswire) -- Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for visibility in AI-powered ...