Variety

Churning ‘Butter’: BTS’ Mega-Hit Is Variety’s Record of the Year

How do you follow an all-conquering, Grammy-nominated hit like BTS’ “Dynamite”? By strategically crafting an even bigger one. That was the goal a group of songwriters and producers set for “Butter.” ...
ABC 7 Chicago

BTS' 'Butter' music video breaks YouTube record for 24-hour views

The BTS Army is eating up the K-pop group's newest single, "Butter." BTS posted the song's official music video on YouTube on Thursday, May 20. It hit 108.2 million views within a day of its release.
Soompi

BTS's "Butter" Becomes Their 8th MV To Hit 900 Million Views

BTS’s music video for “Butter” has reached an impressive new milestone! On August 12 at around 4:45 a.m. KST, BTS’s music video for their smash hit “Butter” surpassed 900 million views on YouTube, ...
Soompi

BTS’s “Butter” Achieves New Record For Fastest Overall MV To Hit 200 Million Views

BTS’s “Butter” MV has reached 200 million views on YouTube! The “Butter” music video, which was released on May 21, 2021 at 1 p.m. KST, has been accumulating views at an astonishing speed. On May 25 ...