In an era of social media sound bites and content "snacks," does the customer case study still matter? Absolutely - but there are use case pitfalls to avoid. Eleven of them, by my count. Is there a ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

The NAVIGATE Project case studies were created as part of an NSF-funded project to develop a training program to help female STEM graduate students recognize—and devise strategies for dealing ...