Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

After a 30-year wait, Robert Cialdini has written a sequel to his best-selling classic, Influence. The new book is Pre-Suasion: A Revolutionary Way to Influence and Persuade. As you might expect after ...

Certified Ethical Influence Practitioners reveal how business owners and professionals can become more persuasive to increase their sales, revenues and profits. You can read the greatest business book ...

INFLUENCE IN ACTION vs. BUSINESS INACTION reveals why the majority of business coaches and their clients fail and how you can succeed through proven strategies. Put the greatest business strategies ...