Beverage giant Coca-Cola is placing QR codes on its packaging to further connect with new and existing customers on a much deeper level. The company partnered with ScanLife on the mobile initiative.

Beverage giant is rolling out a new taste in its efforts to attract and keep a key demographic. Coca-Cola (KO,) as of late, has been spicing it up. From launching coffee-flavored cola to partnering ...

Coca-Cola Co. used a street team to get consumers to interact with mobile bar code-enabled out-of-home posters and signage to drive engagement and trial of Coke Zero. Coca-Cola was interested in the ...