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Google updates can cause uncertainty, confusion, and fear amongst non-SEO and non-marketing business stakeholders. As an industry, we like to fixate on the winners and losers of any given update, and ...

Demonstrating the return on investment of internal communications campaigns is essential for organizations looking to justify their efforts and resources in this critical area. While it can be ...

Dive into the essentials of communication during mergers and acquisitions, where clear, consistent messaging is key to building trust with employees, customers and investors. Effective strategies for ...

It's common for internal and external stakeholders to have different expectations and opinions about how a business operates. While managing these different views can be challenging for communications ...

project management tool used to identify the project's stakeholders, issues they care about and how they will be impacted by the project. Creating a stakeholder analysis will outline the essential ...

Marketing and Public Relations, although historically distinct subfields within the broader field of Communication, share a parallel intellectual evolution. Modern marketing thought traces its ...

Understanding your stakeholders is a crucial part of project management. If you don’t carefully manage stakeholders and their concerns and expectations, you risk generating backlash to your project, ...