The Consumer AI Disruption Index is a qualitative and quantitative study that maps 17 consumer-facing verticals along two axes: risk of AI-driven disruption and strength of customer relationships (see ...

Marketing is strategic communication between an organization and its customers. To market effectively, managers must come to know their audience through research ...

Data-driven advertising bridges this gap by transforming insights into real-time action. It allows brands to target the right audience, deliver relevant messaging, and adjust campaigns instantly based ...

These are among the insights in a new report from BCG and Moloco titled Battle for the Interface: Introducing the Consumer AI Disruption Index. The report features findings from a survey of 238 senior ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.

Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to ...

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience in real-time. For decades, marketers have relied on the traditional funnel ...