What makes you pick up a book you’ve never heard of? Is it the title, the author’s name, or the promise of an intriguing story? More often than not, it’s the cover—a single image that has the power to ...

Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. This article is more than 6 years old. Hiring a general ...

For Reed, Second Hand isn’t simply a nostalgic trip down memory lane. The unearthing of analog book covers offers an opportunity to give lesser known, but brilliantly executed, designs their due. He ...

Among the many challenges book cover designers face is trying to represent a book’s premise or main character without getting so specific that readers are left with little to imagine. A few years ago, ...

Opinions expressed by Entrepreneur contributors are their own. Cover design personalization may be the next frontier as books evolve across digital, print and audio. If you want to write a book, you ...

Getting to design your own book cover is the sort of ultimately maddening power that probably shouldn’t be entrusted to vain mortals. It’s a little like getting to choose your own face. What kind of ...

MANILA, Philippines — Do not judge a book by its cover, you are often told. Well, this is true when it comes to judging people you are meeting for the first time. But when it comes to books, this is ...

If you find yourself in a bookstore, Peter Mendelsund can be hard to avoid. His dust jackets wrap big-name contemporary releases like The Girl With the Dragon Tattoo. He's created ingenious covers for ...

We’re all told that we shouldn’t judge a book by its cover, but most of us do! In fact, judging a book by its cover might not be such a bad thing. A cover can help readers get a sense of what a book ...