Performance Max (PMax), the Google machine learning-based ad product, is notorious for its black box qualities. Advertisers set their preferred KPIs and upload other business priorities and creative ...

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The world of visual content creation has undergone a significant transformation thanks to the rise of AI image models. These ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

Meta is rolling out an expanded set of generative AI tools for advertisers, after first announcing a set of AI features last October. Now, instead of only being able to create different backgrounds ...

I know, we can’t go two minutes without hearing “AI” – much like in the early days (years) of “mobile” and “social media.” In these early days of the generative AI era, creatives is an area where ...

The release of OpenAI’s new ChatGPT 4o image generation feature is reshaping how businesses can approach marketing and creative tasks. This advanced AI tool provides a robust suite of capabilities, ...

Google announced new creative tools in Google Ads, leveraging its Imagen 3 AI model to generate lifestyle imagery across Performance Max, Demand Gen, Display, and Apps campaigns. How it works.

Magna Media and Yahoo released findings Tuesday from a study that analyzes the role that creative plays in ad effectiveness, as well as the elements that contribute to quality in the advertisement.

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a ...