In a tight economy and competitive marketplace, with consumers holding their pocketbooks closer and rethinking their spending habits, the last thing a brand wants to do is lose their trust due to a ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.

For decades, independent retailers built customer relationships the old-fashioned way. Handshakes, trust, memory and a good ...

San Antonio, Feb. 03, 2026 (GLOBE NEWSWIRE) -- Stirista, a leader in data driven marketing innovation, today announced the launch of Audience+, a next generation audience platform built to solve one ...

The problem isn’t tools or data volume. It’s architectures, decision cycles, and how teams are built to respond.

Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...

Smarter workflows are reshaping the marketing playbook, streamlining execution, eliminating handoffs and accelerating time to impact. For Deloitte Consulting LLP, the goal isn’t just efficiency; it’s ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.