For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

Every retail initiative, whether it’s AI, personalization or supply-chain transparency, depends on trustworthy customer data.

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Today's business environment can be characterized as fast-moving and customer-driven. Buyers have a wide range of options at their fingertips, and alternatives are mere clicks away. Successful ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Warehouse-native access is emerging as the fastest, safest path to unified customer intelligence. It isn't without its challenges. As customer data platforms (CDPs) continue to evolve, zero-copy ...

As AI continues to reshape the business technology landscape, one thing remains unchanged: Customer data is the fuel that fires business engines in the drive for value and growth. Thanks to a new ...

In today’s interconnected world, data security is one of the most pressing concerns across industries, particularly within the supply chain. Every stage, from order processing to final delivery, holds ...