The pandemic was a shock to the system for many sales and marketing leaders. Unable to connect in person with clients and prospects, sales had to go entirely virtual. Many companies also moved to ...

As business leaders, we are paving the way into a new technological age poised to change how we interact with our customers. Beyond its function as a disruptive technology, generative artificial ...

With every step your business takes, it’s essential to keep your customers, team, and industry associates informed, engaged, and connected to foster brand alliance and future growth. The Fast Company ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The world changed last year in the wake of Covid-19, forcing businesses to reassess and ...

A company’s data is the backbone of its business, and proper data management can optimize customer engagement and customer's experience with your brand. The typical business model is centered on a ...

There are moments when you glance up and notice a red-faced customer marching towards you with a look in their eye and know that everything in the moment in which you’re about to be engaged is going ...

Sales is "the transfer of enthusiasm," an old saying goes. That's why (up until now, at least) pivotal B2B sales meetings have taken place predominantly in person—and not in virtual meetings, over the ...

Lowe's Companies, Inc. LOW has been making significant strides to improve revenues and customer engagement. In its effort, two major strategies have been at the forefront — the pro-customer approach ...

Leading the charge in energy efficiency, Advanced Foam Solutions pioneers innovative spray foam insulation services, promising unparalleled comfort and savings. Advanced Foam Solutions is at the ...

If we know one thing about the typical QSR customer it is that he or she tends to be loyal, returning to the same brands time and again. That frequency of purchase can be a real boon to QSRs too, in ...

As the modern world grows ever more complex, it is up to individuals like Rahul Yadav to make sense of the disorder. A program manager by vocation, Rahul Yadav has worked in sectors ranging from space ...