Business Wire

Can Propensity Modeling & Customer Segmentation Help Media and Entertainment Companies Predict Their Customer’s Next Move? | Head to Quantzig’s Article to Find Out

LONDON--(BUSINESS WIRE)--Quantzig, a leader in delivering scalable analytics solutions and data science services, today announced the completion of its recent article on the benefits of propensity ...
adexchanger

During A Crisis, Marketers Must Reevaluate Customer Propensity

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Vermut, vice president of marketing ...
Destination CRM

Propensity Modeling: How to Predict Your Customer’s Next Move

Do you know what, when, and why your customers are going to buy? Many brands embark on an obsessive quest to find these answers, pouring valuable resources into data-driven campaigns and big-budget ...
marketingtechnews.net

The power of propensity: Understanding this measure’s role in your marketing efforts

Brian Baumgart is a serial entrepreneur and angel investor with over 20 years of experience in advertising marketing technology. He is currently the co-founder and CEO of Conversion Logic, a platform ...
Stockhouse

Can Propensity Modeling & Customer Segmentation Help Media and Entertainment Companies Predict Their Customer's Next Move? | Head to Quantzig's Article to Find Out

Quantzig, a leader in delivering scalable analytics solutions and data science services, today announced the completion of its recent article on the benefits of propensity modeling in the media and ...