Why the fragrance market keeps growing, despite economic uncertainty, as brands such as Rare Beauty, Glossier and Gap compete for a piece of the pie.
In 2005, Amazon changed the game for customer loyalty. Jeff Bezos introduced Amazon Prime, a $79 annual membership that offered free two-day shipping. Now this sounds fairly simple, but what happened ...
Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...