Data-driven marketing is no longer a luxury — it’s a necessity. This article explores how leveraging the new generation of data generation can transform your marketing and PR strategies, offering real ...

Here's an interesting fact: companies that rely on data to make their decisions are more likely to achieve better results.

Incorporating data-driven strategies into your marketing efforts is essential for fast-growing businesses. If you’re struggling with your data, here’s how to get serious. The Fast Company Executive ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

According to PwC's 2024 "Pulse Survey," 51% of CHROs believe making the human resources function a more strategic partner to the CEO is a high priority. But for this shift to happen, the department ...

After years of providing valuable content and insights into Bitcoin investing, I’ve spent countless hours analyzing data and reviewing charts to help you build a strong foundation for your Bitcoin ...

EY is combatting the trend of disengaged employees with hard data. "We continue to leverage listening data extensively, but what's been cool is we've now combined that with much more operational data, ...

The National Association of Accountable Care Organizations (NAACOS) September 2024 report outlined data integration, high-value culture, team-based clinical interventions, and more to enhance ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...