Nearly everyone is familiar with the DirecTV commercials in which actor Rob Lowe and NFL quarterbacks Eli Manning and Tony Romo appear as unflattering alter-egos of themselves: “peaked in high school” ...

May 5th marks International Market Research Day. While it may not be up there with major anniversaries in terms of top-of-mind awareness, it is nonetheless a date in the calendar worth noting in an ...

Today, companies track everything — sales figures, customer behavior, marketing performance — yet one of the most important factors in success often goes unmeasured: the decisions themselves. We ...

The social and behavioural sciences are critical for informing climate- and energy-related policies. We describe a decision science approach to applying those sciences. It has three stages: formal ...

The MS Business Analytics degree focuses on the exciting and fast-growing field of big data. Designed to teach students how to translate data into strategic business decisions, this robust technical ...

Cassie Kozyrkov is more than a data scientist – she's Google’s chief decision scientist, a title that is as much mission statement as job description. For Kozyrkov, artificial intelligence and big ...

AUSTIN, Texas — Members of Army Futures Command’s Data and Decision Sciences Directorate are eager to help dispel common misconceptions about data science. “Few people understand everything needed to ...

By integrating Decision Education into STEM, teachers can make learning more relevant and accessible to all students.