Description: Demand planning is no longer just about forecasting—it's about navigating uncertainty with intelligence and agility. Traditional methods are too slow, too siloed, and too reactive to meet ...

To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to ...

One of the challenges for manufacturers is to check how accurate their forecast is with respect to the sales pipeline and whether the forecast gets the latest inputs due to volatile environments (e.g.