To drive effective and cost-efficient buyer engagement through demand marketing, marketers must build programs with clear goals tied to business objectives and a long-term campaign theme linked to ...

One of the challenges for manufacturers is to check how accurate their forecast is with respect to the sales pipeline and whether the forecast gets the latest inputs due to volatile environments (e.g.

“Generals are always prepared to fight the last war,” Winston S. Churchill once said. When it comes to forecast accuracy, is your battle strategy still based on forecast accuracy challenges and KPIs ...

Importance of Demand Planning to a Business Demand planning is a key component for an effective supply chain in any business. To start with, you always need to ensure you maintain the fundamental ...