The marks, if cropped, should be done in such a way that clearly identifiable elements remain visible to help ensure the integrity and recognizability of the mark. The mark should not be cropped in ...

What Are the Key Elements of Business Branding Design? Brand design is a complex set of digital and physical elements that collectively form a distinct image in the consumer’s mind. At its core, brand ...

At a recent stay at the Element Edmonton West, I was pleasantly surprised by the property's sleek, Scandinavian-style design flair and its clear commitment to sustainability. But Element isn't sitting ...

In order to attract new guests and retain loyal returnees, hospitality brands are turning to the unique stories of their locations, incorporating local culture and history into design elements.

Successful branding requires more than a catchy slogan and a recognizable logo. Leading brands are appealing to their audiences’ emotions to form deeper, longer-lasting bonds through design and other ...

Opinions expressed by Entrepreneur contributors are their own. Creating a logo may seem like an overwhelming task if you don’t have a lot of experience with it. But the good news is that it doesn’t ...

It can be tough for an automaker to produce a car that stands out from the sea of similarly shaped vehicles with similar missions that appeal to very similar audiences. In an effort to distinguish ...

In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

In addition to the university-sanctioned official unit lockups and existing graphic elements, UB entities may use other supporting graphics to establish a more unique look within the university brand ...

Graphic elements add texture, movement and dimension to the William & Mary brand. Inspired by the campus environment and the institution’s enduring sense of place, these visuals provide creative ...

PHILADELPHIA, May 14, 2021 /PRNewswire/ — Element Hotels – part of Marriott Bonvoy’s extraordinary portfolio of 30 leading brands and designed for today’s healthy, active traveler – announce today the ...