“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rajiv Maheshwari, cross-device technology ...

Dutch cross-device data vendor Screen6 has been flying under the radar and avoided the Nielsen verification route like its well-known competition. Last year, Tapad (recently acquired by Norwegian ...

Goldman Sachs recently posited that the Internet of Things, the so-called “Third Wave of the Internet,” will “transform the way we live and work” as it opens up “a host of new opportunities and ...

At its Build developer conference in Seattle today, Microsoft showed off how developers can extend the company’s Graph API to turn just about any device into a productivity assistant. To illustrate ...

Adbrain, the global provider of intelligent cross-device technology solutions today announced its integration with LiveRamp, an Acxiom company and provider of data onboarding services. This ...

The Microsoft Graph is Microsoft’s service that lets developers get data out of its productivity apps like Office 365 and its other cloud-based productivity services. That’s not changing, but as ...

With ATS Paris nearing ever closer, ExchangeWire hears from the upcoming event speakers, to give a flavour of what to expect on the day. Here, ExchangeWire speaks with Jakob Bak, CTO and co-founder, ...

Attention, radio and TV stations that seek meaningful metrics for their digital advertising solutions: A cross-device verification, powered by Nielsen‘s Digital Ad Ratings (DAR), has been launched by ...

Founder & CEO at Kochava, the leading mobile attribution platform and mobile data marketplace. 20+ yrs as a technology innovator and leader. During a time when adtech is experiencing tectonic shifts ...

It’s taken some time, but Microsoft’s $26 billion purchase of LinkedIn is finally starting to show some interesting results, with LinkedIn data starting to show up in tools like Outlook. It’s the ...

The study group consisted of 40 healthy individuals (medical students and healthcare professionals) aged between 18 and 30 years, attending the School of Medicine, Aristotle University of Thessaloniki ...